Companies use apps to do different things: offer coupons, keep their fans up to date, allow users to interact with their employees, post live pictures or video – the possibilities are endless. The fact is, people want to use apps. Applications are designed for users to get the information they want quickly and easily. They are often very similar to websites, but have limited or exclusive content. The advantage of the app is that it allows you to push information directly to your costumers. Say you’re offering an exclusive sale the following day. You can send this kind of information through the app and your fans will get an instant notification about the sale. Without an app, you can post this information on your website, but if your costumers don’t visit your website that day, they will miss the information about the sale, and you will lose their business.

The potential for this technology is limitless, and it will only advance in the upcoming years. Make sure your company is part of the revolution  - get yourself an app today.

If you’re on server from one of the monster-giant companies like GoDaddy or HostGator, you may not even be notified of your site going down. They certainly take tape backups, but who knows when that backup was last run.

Horizon Haze benefits from a dedicated virtual server in the cloud that hosts our web solutions. The great thing is that this virtual server is backed up daily, monthly, and yearly! This is an automated backup that runs during the night while your site is getting the least amount of traffic.

Other ways we keep your site safe? Daily and monthly database backups, and montly theme backups in case of mishap.

We don’t take any chances with data.

I recently read a blog entitled SEO for Non Dicks. I thought it was a great piece that echos my opinions on SEO. Some of his points inlude:

• Use descriptive URLs
• Make sure the page title matches the first heading
• Use titles that are relevant to the content
• Use descriptive anchor-text for links

.. and more. All these guys offering “easy” ways to increase search engine rankings are just sleezy characters who may increase your rankings temporarily, but once the search engines find out about the schemes, your participation in them will be your ticket to Google’s black list.

Another way to employ ethical, quality methods to make sure your search engine ranking is as high as it should be is to follow Google’s SEO Starter Guide. That’s right – a guide published by Google telling you how to make sure Google will index your site properly. Make sure you read this and take the appropriate recommendations to heart.

Lastly, a there are two great tools created and offered for free by Google to help you analyze your SEO and site performance. These tools are Google Analytics and Google Webmaster Tools. You should have your site connected to both of these tools so you can analyze your site’s search engine ranking optimally.

Note: This post is a cross post from GavinR.com